Established in 2010, Herald Motor Co have been a part of the British motorcycle industry for over a decade. We initially started working with partners to import retro styled motorbikes that we customised at our Herald HQ in Cambridgeshire but have progressed immensely since then.

Our main objective has always been to design and manufacture in Britain. In recent years, we are proud to have made this a reality.

Our first step towards this was to release the Brat in 2019, designed in-house by our Herald engineers. Always looking ahead, we announced the Brute 500, our first in-house designed, engineered, and manufactured motorcycle built from the ground up in the UK.


Engineering is a part of our history. We are proud to be part of Encocam, an award-winning British engineering firm established in 1988 in Huntingdon, UK. Due to this we are in a unique position to produce premium quality motorcycle components at our factory in the UK which we have included on our Brute 500. With vast machining capabilities we are proud to become Britain’s newest motorcycle manufacturer and are already looking to increase our range of British built motorcycles.


We are all motorcycle enthusiasts at Herald, coming together to offer a range of motorcycles which appeal to the most seasoned riders and to those just starting their two-wheel journey.

Our dedicated team of engineers, designers and technicians carefully design and refine the Herald range to ensure our bikes are built to the highest standards. We go over the bikes from top to bottom and our team test ride each one. We follow ISO 9001 and all motorcycles are delivered to our dealers showroom-ready after being assembled and quality checked at our headquarters in the UK.

We are incredibly proud of our motorcycles. We’ll continue to push and challenge ourselves to bring you bikes that you’ll love.


We now offer 24 months RAC Breakdown Cover with all newly registered Herald motorcycles!

The RAC breakdown package provides exactly the same level of cover for motorbikes as cars. This includes: At Home, Roadside, Recovery and Onward Travel. It means that your motorcycle would be fixed at the roadside, or if you breakdown at home. If it can’t be fixed it would be towed anywhere in the UK as patrol vans are equipped with special trailers and loaders to transport bikes safely. There is no charge for this cover, which also includes support from the RAC Accident Care team if you are involved in an accident. More Info